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AdVersace Workflow Process

STEP 1: Discovery Meeting/Conference

The AdVersace marketing team will meet with you and your team in person, via Conference Bridge, or via Online Meeting to learn about your business, your goals and current sales processes, your core values, and your marketing objectives. During this Discovery Meeting, we will review our process methodology, assign an account manager, discuss and prioritize project elements, and gather the required information to complete our Communications Blueprint. This involves:
  • Exploring and refining your competitive benefits
  • Determining who your competition is and reviewing their print and online presence
  • Assessing your customers’ motivations within your target market
  • Clarifying your UVP (unique value proposition)
  • Discussing your desired customer experience across all contracted marketing channels
  • Deciding on the desired action/conversion you want your audience to take
* If contracted, our Communications Plan will match your marketing media with specific goals and a schedule for execution of these goals.

STEP 2: Messaging and Navigation Planning

Whether you’re creating a custom Web site, a sales presentation, or print collateral, you will need to start with a compelling message and an infrastructure to build upon, which could be an outline or scene-by-scene storyboards. Our team will work with your team to gather the technical content and decide which direction to take, so we can complete preliminary and final messaging (see "Content Optimization" below) as well as outlines/wireframes for Web and e-media.

STEP 3: Visual Direction

All projects undergo AdVersace’ Visual Direction, a crucial step in
our creative process that allows us to bridge the gap between ideas and imagery and meld both with our marketing objectives. For each relevant media format, our creative team will pitch visual ideas to further complement your message and enhance your brand language. Each step that follows is dependent upon this project task.

STEP 4: Image Discovery and Content Optimization

Image Discovery

Based on the visual direction you require, AdVersace’ creative team will find or create images that best fit your stated concepts. These images will be incorporated into our first design model, which we will post online in the Client Admin section of our ADS (AdVersace Development System) for your review.

Content Optimization & Copywriting

While Image Discovery is taking place, we will simultaneously start the copy/content optimization and/or creation process. You provide all technical copy (unless full research and copywriting services have been purchased) and AdVersace will optimize the pages to be compelling, benefit-oriented, and focused on conversion goals. The final text can be proofed for spelling and grammar by AdVersace (if contracted) or by a service of your choosing.

STEP 5: Storyboards and Comps

Once you have approved a visual message for each media format, AdVersace will design a comp and post it online for your review. For print and web projects, we must have all final approved text and images (unless contracted for these services) prior to starting the design. For Web and interactive projects, we need an approved outline, message, and imagery.

STEP 6: Revisions

The revision process is simple and precise. You will have two rounds of unlimited revisions to posted comps so you can refine the design to your complete satisfaction! Once you get all the necessary feedback and approvals, you can make as many revisions as you need for each of the two rounds. All revisions must be made on our online system so we can efficiently track and manage your projects. If you need any help, your project manager can guide you through the process.

STEP 7: Fulfillment

Once the product has been fine-tuned, AdVersace will code and test any Web and interactive materials. We will then pre-press print materials and make a final proof. After final approval, the materials are uploaded or sent to press. Afterwards final billing is generated.
 

What We Do Best

CREATIVE

We feel that good ideas grow with good design. At its best, design incorporates an understanding of how a business works. It’s that look or image that identifies a company’s brand. It defines a corporations identity to a customer in a single glance or statement. AdVersace2 is a ‘creative’ agency focused on communicating our client’s message, product, idea or promotion in a powerful fashion. We accomplish this through experience, hard work and strong communication skills.

PROJECT MANAGEMENT

AdVersace2 successfully guides you through all aspects of the project. This includes working with any outside vendors (i.e. printers, trade publications, etc.) that will be in the best interest of the client. We will negotiate the best pricing and delivery times.

PRINT AND WEB COLLATERAL

These are our ‘flagship services’ because at AdVersace2 we have a passion for the printed page. Print collateral requires consistent communication through all channels. This is why the same team is often used to produce brochures, sales literature, point-/of-purchase, direct mail as well as other facets of communicating visually. This way, each time your message goes to the public, the character of your brand stays intact.

COPY WRITING

AdVersace2 assists with writing and editing copy, headlines as well as press releases. We can start from scratch or work around an already existing message.

ADVERTISING & MARKETING

We create ad campaigns for local and national. Our campaign development follows traditional lines - including the planning and confirmation of strategy, creative and media ideation and exploration, and of course execution.

MEDIA PLANNING AND BUYING

AdVersace2 can plan and execute your media strategy. We look for unique print media opportunities specific to each market. We can purchase media directly and negotiate with publications for the best rates. We also work with radio and obtain the best slots and rates for the budget. In addition we have television solutions for new and new growth churches.
 

The Partnership

Your Business and AdVersace2 Partnership

Having the opportunity to assist you and your company in your development, growth, or revitalization is an awesome task. We as an agency eagerly look forward to the possibilities and opportunities that lie ahead.

As we develop a working partnership with you, we look forward to demonstrating our success in strengthening the communication and marketing tools of your organization. A relationship with AdVersace2, Inc. will serve as a cohesive partnership in tackling the challenges and opportunities that face your business in today's high tech environment.

Our mission, beginning in 1996, has been helping clients communicate with their targeted audiences by offering creative solutions that engage audiences. We strive to work in an atmosphere of respect and harmony with our clients, seeking to perfect a relationship that makes productive use of resources and provides genuine marketing and design leadership.

Over the years we have learned that though our clients may have similar objectives, their individual businesses are different - each requiring personalized attention, not "cookie cutter" solutions. Your business has its own challenges and opportunities, its own assets and strengths. Our job is to work closely with you to identify these strengths, use them to grow your brand and communications, and apply them to the programs you develop for key markets. As your agency, we have a major responsibility to help you achieve results in these areas.

Because we know that AdVersace2 can contribute to the success of a client’s business, we have committed ourselves to the following principles:

  • In this partnership, we will provide you our client with our best understanding, insights, experience and creativity in an environment of mutual respect, candor - and fun.

  • We will deliver the best people, resources, ideas and value to foster a lasting relationship.

  • We will work hard to provide cost effective marketing communications for today's ever-changing high tech environment.
   

Our Philosophy

We believe in brand communications.

 

Your brand is a promise. It’s a set of expectations that exists in the mind of your client (end-user). Those expectations are created, shaped and sustained by every experience they have with your company. This includes your print collateral, advertising, people, web, faxes, and every way you communicate. So, to AdVersace2, 'creative' is more than just making things look pretty, it’s creating a chain of compelling reasons for users to believe your promise and become engaged.

RELATIONSHIPS

 

We spend a lot of time with our clients, and enjoy working with them. We work as a team. Our clients are part of the same team. It is neither our team, nor your team; it is the brand communication's team. We each have specific responsibilities in representing your brand. What we do together is single-minded designed to move the organization or business forward.

PRELIMINARY THOUGHTS

Your business is an attractive account for AdVersace, Inc. We have an intense desire to work with quality companies. We will select a management member to personally oversee your account. AdVersace2 currently has individuals in place to shape a start-up team for your business and its individual leadership.

WHY AdVersace?

 

We enjoy the challenge and rewards of helping clients grow in competitive markets. We like to create change. We like to be a part of success. These are all good reasons for a partnership with AdVersace. As an approved vendor we will:

  • Develop creative concepts
  • Oversee production from print to online
  • Execute copy, creative, and overall projects that WOW
  • Plan, manage, and bring together all elements for success
   

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