STEP 1: Discovery Meeting/Conference

The AdVersace marketing team will meet with you and your team in person, via Conference Bridge, or via Online Meeting to learn about your business, your goals and current sales processes, your core values, and your marketing objectives. During this Discovery Meeting, we will review our process methodology, assign an account manager, discuss and prioritize project elements, and gather the required information to complete our Communications Blueprint. This involves:

• Exploring and refining your competitive benefits
• Determining who your competition is and reviewing their print and online presence
• Assessing your customers’ motivations within your target market
• Clarifying your UVP (unique value proposition)
• Discussing your desired customer experience across all contracted marketing channels
• Deciding on the desired action/conversion you want your audience to take

* If contracted, our Communications Plan will match your marketing media with specific goals and a schedule for execution of these goals.

STEP 2: Messaging and Navigation Planning

Whether you’re creating a custom Web site, a sales presentation, or print collateral, you will need to start with a compelling message and an infrastructure to build upon, which could be an outline or scene-by-scene storyboards. Our team will work with your team to gather the technical content and decide which direction to take, so we can complete preliminary and final messaging (see "Content Optimization" below) as well as outlines/wireframes for Web and e-media.

STEP 3: Visual Direction

All projects undergo AdVersace’ Visual Direction, a crucial step in
our creative process that allows us to bridge the gap between ideas and imagery and meld both with our marketing objectives. For each relevant media format, our creative team will pitch visual ideas to further complement your message and enhance your brand language. Each step that follows is dependent upon this project task.

STEP 4: Image Discovery and Content Optimization

Image Discovery

Based on the visual direction you require, AdVersace’ creative team will find or create images that best fit your stated concepts. These images will be incorporated into our first design model, which we will post online in the Client Admin section of our ADS (AdVersace Development System) for your review.

Content Optimization & Copywriting

While Image Discovery is taking place, we will simultaneously start the copy/content optimization and/or creation process. You provide all technical copy (unless full research and copywriting services have been purchased) and AdVersace will optimize the pages to be compelling, benefit-oriented, and focused on conversion goals. The final text can be proofed for spelling and grammar by AdVersace (if contracted) or by a service of your choosing.

STEP 5: Storyboards and Comps

Once you have approved a visual message for each media format, AdVersace will design a comp and post it online for your review. For print and web projects, we must have all final approved text and images (unless contracted for these services) prior to starting the design. For Web and interactive projects, we need an approved outline, message, and imagery.

STEP 6: Revisions

The revision process is simple and precise. You will have two rounds of unlimited revisions to posted comps so you can refine the design to your complete satisfaction! Once you get all the necessary feedback and approvals, you can make as many revisions as you need for each of the two rounds. All revisions must be made on our online system so we can efficiently track and manage your projects. If you need any help, your project manager can guide you through the process.

STEP 7: Fulfillment

Once the product has been fine-tuned, AdVersace will code and test any Web and interactive materials. We will then pre-press print materials and make a final proof. After final approval, the materials are uploaded or sent to press. Afterwards final billing is generated.

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