Alyson Clarke leads the strategic direction of both national & local accounts in addition to identifying and developing opportunities to grow marketing business.

Clarke creates a variety of creative development services for independents and corporations (Fortune 500 and local companies), building strong business relationships which offer a professional yet creative atmosphere. Clarke specializes in designing "out side the box" yet within the scope of plan and budget.

• Proven success in defining clients’ expectations, developing tailored marketing plans & company messaging to reach marketing and brand awareness objectives.
• Outstanding ability to Lead strategic planning, media relations and buying, public relations counsel and support for each client; steering each individual campaign objective and strategic position of various products/services internally and externally throughout the print and online marketplaces.
• Strong leadership that motivates the creative team to reach the clients’ communications goals and complete campaigns successfully.
• Highly-skilled product-development teams that coordinate the clients’ needs with our in-house creative team and production department.
• A career-long record of researching new marketing methods to benefit clients.

Strong business relationships which offer a professional yet creative atmosphere. Clarke is a regular attendant of self-enrichment seminars both in person and on web (i.e. Search Engine Marketing and Web Optimization). These enrichments are key assets in pursuing your needs for increased traffic and sales conversions and the need to keep in line with advancements in technology changes in the marketing landscape.

She has been the marketing director for a host of industries, non-profits, B2B and B2C specializing in manufacturing, building and various other service providers.

This AdVersace Team generates media coverage, manage strategic placement media activities, represent and manage clients to the media; including interviews, product launches and editorial presentations, manages trade show coordination and special event planning, as well as provide website marketing and optimization plans of action.